In the light of the main theme of Conventus’ 19 “Industry 4.0: Honoring the Past, Treasuring the Present, Shaping the Future” , IMAC: The Analytics Club decided on a sub-theme based on the impact of Industry 4.0 and its effect … Continue reading Conventus’19: The Analytics Summit
Business, in the modern epoch, is not just selling products to the customers but to find what product suits the customer best, in what essence it impacts their lives and how can we get better at providing service. It is … Continue reading Hyper-Personalization: Moving one step closer to your customer using AI & Machine Learning
Industry 4.0 was first introduced in 2011 as “Industrie 4.0” in Germany by a group of representatives from different fields (such as business, politics, and academia) under an initiative to enhance the German competitiveness in the manufacturing industry. In 2003, … Continue reading Industry 4.0: A Revolution
For the past few years, analytics has been counted among the world’s hottest jobs with the brightest prospects. The Harvard Business Reviews called it the ‘Sexiest Job of the 21st Century’ and CNN called it the ‘Best New Job in … Continue reading ANALYTICS IN ACTION
Google Analytics is not a new name in the domain of analytics. Users have been using this tool for some time now to get insights into their customers’ behavior and their patterns. This has helped businesses in great effect where … Continue reading Google Analytics: What’s new? Unified App and Web Analytics
IMAC started their journey for the session 2019-20 with their first event, Prison Break. The event took place in the premises of IMI New Delhi on 1st August. There were total of around 120 participants present from PGDM, PGDM-BFS, and … Continue reading IMAC’S first event for the year 2019-20: Did the teams break out or break down?